Director of Production and Executive Producer based in NYC & Miami. Currently juggling productions for TEAM @ Stagwell.
It all begins with an idea. That's where I step in, and my expertise comes into play—refining that initial spark, providing invaluable guidance, and painstakingly coordinating every facet to elevate it from mere concept to a polished commercial endeavor.
SCOTTS MIRACLE-GRO: LAWNSTREAM
We created the first-ever Scotts outdoor content studio, a perfect replica of a cozy backyard—and, with the help of EarthCam, we live-streamed non-stop, 24/7 for an incredible seven months straight! Watch Marty lovingly tend to "his" backyard using various Scotts products. Alternatively, you can just watch the grass grow, engage in goat yoga, see foxes frolic, experience an alien encounter, watch wiffleball, rescue some puppies, or get your heart racing with thrilling experiments and games hosted by some of the internet's top influencers and reality stars. Plus, see Marty fix the grass time and again, maintaining the perfect lawn throughout all these activities.